Sharing the nitty gritty details of our Content-First approach with the world
This weekend, our Strategist and in-house thesaurus-addict Emily Straubel spoke at WordCamp 2017 in Portland, ME. Speaking to a room filled with Wordpress developers, designers and agency reps, Emily brought the house down with 45 minutes of enlightenment on how to put a Content-First strategy into place. Ok, maybe that's a slight exaggeration. But people did clap loudly and many even responded that they were planning on changing their internal processes based on what they learned in the workshop.
We all can agree that content is often the part of a project that causes the most problems in a project. Developers and designers often want to get started as soon as possible, but without content they are often guessing at the context and importance of what they are creating. They use dummy content to get started which rarely lines up with the reality of the content the client finally produces, if they produce anything at all.
This process can lead to miscommunications, delays in timeline and unanticipated budget expenses.
By asking tougher questions during Kickoff meetings and giving clients specific directions that are tied to design and development deadlines, it puts clients and developers in a position of partnership rather than patronage.
At Big Room Studios, we incorporate content gathering and refinement into every phase of our projects. We start by asking better questions during client intake. We push our clients early on in the process to acknowledge their team's capacity to complete the work inhouse and help them find the right person to write or create content if their team can't handle the workload.
Our designers use proto-content to create designs based on the actual content from the client, or similar content.
The result is a client-developer relationship that is built on transparency and collaboration. Our relationships and client retention has dramatically improved and our projects are more likely to be completed on-time and on-budget when we prioritize content creation during the web development process.
Read about the Workshop at WordCamp 2017 Maine