Our essential startup toolkit features platforms and services that help startups, entrepreneurs and early-stage businesses scale and automate their marketing.

Here are the tools we set up during on-boarding for all our digital marketing clients:

MUST HAVES

	Google Analytics Google Analytics measures your site performance and online advertising ROI. Track the growth of your traffic and understand how users find and interact with your site. Cost: FREE

	Google Search Console Search Console helps you monitor and maintain your site's presence in Google Search results. Cost: FREE

	Wordpress WordPress is an online website creation tool. It's the easiest and most powerful blogging and website content management system (or CMS) available. Cost: FREE

	Mailchimp MailChimp is a simple email marketing software (EMS) which gives you a number of easy options for designing, sending and saving templates of your emails. Cost: Free up to 2,000 subscribers

Required Reading: Must Have Resources

Startup Marketing

GrowthHackers

Content Marketing Institute

Buffer Blog

Moz Blog

CONTENT MARKETING

Medium

Medium is a blogging platform that brings your blog content to a wider audience.

Cost: Free

BuzzSumo

Buzzsumo allows you to find out what content is popular by topic or on any website. Helpful for gathering blog content ideas.

Cost: $79/ month

Hemingway Editor

The Hemingway Editor is an proofreading tool for writers that cuts the dead weight from your writing. Perfect for marketing writers who don't have an editor.

Cost: $20

Draftin

Perfect for teams that collaborate on blog writing and editing. Draftin offers easy version control and collaboration to improve your writing as a team.

Cost: Free

Required Reading: Content Marketing

Content Strategy for Startups (The Ultimate Beginner’s Guide)

How To Get Over 50,000 Visits to Your Blog in the First Month

My Mantra to Blogging that Made $20,000: Remix, Reuse, and Republish

SEO (Search Engine Optimization)

GROWTH HACKING (Automation & Lead Generation)

	Hubspot HubSpot is an inbound marketing and sales platform that helps companies attract visitors, convert leads, and close customers. Cost: $200 / month

	Pipedrive Pipedrive is a sales CRM (Customer Relationship Management) system and pipeline management application. It's simpler and has a better UX than many other similar tools. Cost: $10 / month per user

	Unbounce Unbounce is a landing page builder. You can create, publish and test your landing pages. Cost: $79 / month

	Zapier Zapier is a web automation app. With Zapier you can automate digital tasks you want to do over and over. They support hundreds of apps. You can mix and match actions to automate just about anything. Cost: Free

Infusionsoft

Use Infusionsoft to automate your small business sales and marketing, while combining your CRM, email marketing, lead capture and e-commerce in one place.

Cost: $299 / month

ADVERTISING

	AdRoll AdRoll is a retargeting and prospecting app that works by keeping track of people who visit your site and displaying retargeting ads to them as they visit other sites online. Cost: Pay as you go

	Google Adwords Google AdWords is Google's advertising system. Advertisers bid on certain keywords in order for their clickable ads to appear in Google's search results. Cost: Pay per click

	Keyword Planner Google AdWords Keyword Planner is a keyword research tool that allows you to find the right keywords to target for display ads, search ads, video ads, and apps. Cost: FREE

	SEMRush SEMRush is a tool for finding profitable keywords. The software offers website analysis tools and research reports to take the guesswork out of your market research and SEO. Cost: Free

SOCIAL MEDIA

	Hootsuite HootSuite is a social media management tool for scheduling posts to Facebook, Twitter, LinkedIn, Google+, Instagram, and WordPress from the HootSuite dashboard. Cost: FREE (1 user)

	Later For Instagram super-users, Later helps you upload and schedule Instagram posts from your computer or mobile phone. Search and repost other Instagram posts and manage multiple Instagram Cost: FREE (1 user)

	IFTTT If-This-Than-That automates simple tasks between apps. Create commands that trigger actions. Connect Amazon Alexa, Facebook, Twitter, Instagram, Fitbit, Slack, Skype, and hundreds more. Cost: FREE

	Pablo Create beautiful text-over-images for social media quickly and easily with Pablo, an app created by the team at Buffer. Cost: FREE

PRESS

	HARO Help a Reporter Out (HARO) is an online service for journalists to quickly gather feedback from the public. It connects them to experts to get valuable advice and quotes for stories they are covering. Cost: FREE

	JustReachOut An easy way to find and pitch relevant journalists daily without using expensive PR firms. Cost: FREE

	Places to Post Your Startup (LIST) An open source list of websites and places where you can post your startup to get beta users. Cost: FREE

Get a free consultation and start building the perfect digital marketing campaign.

Big Room Studios Creative / Technology

Startups

Startup Marketing Toolkit

The apps and services we use to help startups scale and automate their marketing.

MUST HAVES

Required Reading: Must Have Resources

CONTENT MARKETING

Required Reading: Content Marketing

SEO (Search Engine Optimization)

Required Reading: Search Engine Optimization

GROWTH HACKING (Automation & Lead Generation)

Required Reading: Growth Hacking

ADVERTISING

Required Reading: Advertising

SOCIAL MEDIA

Required Reading: Social Media

PRESS

Required Reading: Press

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