Our essential startup toolkit features platforms and services that help startups, entrepreneurs and early-stage businesses scale and automate their marketing.

Here are the tools we set up during on-boarding for all our digital marketing clients:





 MUST HAVES

Google Analytics

Google Analytics measures your site performance and online advertising ROI. Track the growth of your traffic and understand how users find and interact with your site.

Cost: FREE

 


Google Search Console

Search Console helps you monitor and maintain your site's presence in Google Search results.

Cost: FREE

 

 


 

Wordpress

WordPress is an online website creation tool. It's the easiest and most powerful blogging and website content management system (or CMS) available.

Cost: FREE

 

 


Mailchimp

MailChimp is a simple email marketing software (EMS) which gives you a number of easy options for designing, sending and saving templates of your emails.

Cost: Free up to 2,000 subscribers


 Required Reading: Must Have Resources

Startup Marketing

GrowthHackers

Content Marketing Institute

Buffer Blog

Moz Blog

 





CONTENT MARKETING

 Medium

Medium is a blogging platform that brings your blog content to a wider audience. 

Cost: Free 

 


 

 BuzzSumo

Buzzsumo allows you to find out what content is popular by topic or on any website. Helpful for gathering blog content ideas.

Cost: $79/ month

 


 Hemingway Editor

The Hemingway Editor is an proofreading tool for writers that cuts the dead weight from your writing. Perfect for marketing writers who don't have an editor.

Cost: $20  

 


 Draftin

Perfect for teams that collaborate on blog writing and editing.  Draftin offers easy version control and collaboration to improve your writing as a team.

Cost: Free 


 Required Reading: Content Marketing

Content Strategy for Startups (The Ultimate Beginner’s Guide)

How To Get Over 50,000 Visits to Your Blog in the First Month

My Mantra to Blogging that Made $20,000: Remix, Reuse, and Republish

 





SEO (Search Engine Optimization)

 Yoast SEO

Yoast SEO is a WordPress plugin that handles the technical optimization of your site and helps you monitor and manage your content for SEO optimization.

Cost: FREE

 


 

 Moz Open Site Explorer

We start SEO research with OSE. Look for content and link building opportunities, track your site's link profile over time and compare to competitors for intelligent, targeted link building.

Cost: Free 

 


 Keyword Tool

Keyword Tool is a keyword research tool that generates hundreds of relevant long-tail keywords for any topic.

Cost: Free 

 


 Majestic SEO

Offers link intelligence and domain metrics to do indepth SEO audits and competitive research.

Cost: $50/month

 


SEO Site Checkup

Advanced SEO analyzer tool for a quick SEO audit. Includes a simple checklist of improvements to help understand which tasks to prioritize.

Cost: Free 

 


 Required Reading: Search Engine Optimization

Google Search Engine Optimization Starter Guide

 Beginner's Guide to SEO - Moz

Advanced Guide to SEO - QuickSprout

Search Engine Land’s Guide To SEO

 

 

 





GROWTH HACKING (Automation & Lead Generation)

Hubspot

HubSpot is an inbound marketing and sales platform that helps companies attract visitors, convert leads, and close customers.

Cost: $200 / month 

 

 

 


Pipedrive

Pipedrive is a sales CRM (Customer Relationship Management) system and pipeline management application. It's simpler and has a better UX than many other similar tools.

Cost: $10 / month per user

 

 

 


 

Unbounce

Unbounce is a landing page builder. You can create, publish and test your landing pages.

Cost: $79 / month

 

 


Zapier

Zapier is a web automation app. With Zapier you can automate digital tasks you want to do over and over. They support hundreds of apps. You can mix and match actions to automate just about anything.

Cost: Free

 


 

 Infusionsoft

Use Infusionsoft to automate your small business sales and marketing, while combining your CRM, email marketing, lead capture and e-commerce in one place.

Cost: $299 / month

 

 


 Required Reading: Growth Hacking

Growth Hacking Made Simple 

13 Critically Important Lessons From Over 50 Growth Hackers

How We Put Facebook on the Path to 1 Billion Users

Growth Hacker TV

 





ADVERTISING

AdRoll

AdRoll is a retargeting and prospecting app that works by keeping track of people who visit your site and displaying retargeting ads to them as they visit other sites online.

Cost: Pay as you go 

 

 


Google Adwords

Google AdWords is Google's advertising system. Advertisers bid on certain keywords in order for their clickable ads to appear in Google's search results.

Cost: Pay per click

 

 


 

Keyword Planner

Google AdWords Keyword Planner is a keyword research tool that allows you to find the right keywords to target for display ads, search ads, video ads, and apps.

Cost: FREE

 

 


SEMRush

SEMRush is a tool for finding profitable keywords. The software offers website analysis tools and research reports to take the guesswork out of your market research and SEO.

Cost: Free


 Required Reading: Advertising

The Definitive Guide to Digital Advertising

5 Things You Must Do Before Jumping Into Paid Internet Advertising

The Last Guide to AdWords Account Structure You'll Ever Need

Your guide to AdWords

 

 





SOCIAL MEDIA

Hootsuite

HootSuite is a social media management tool for scheduling posts to Facebook, Twitter, LinkedIn, Google+, Instagram, and WordPress from the HootSuite dashboard.

Cost: FREE (1 user)

 


Later

For Instagram super-users, Later helps you upload and schedule Instagram posts from your computer or mobile phone. Search and repost other Instagram posts and manage multiple Instagram

Cost: FREE (1 user)

 

 


 

IFTTT

If-This-Than-That automates simple tasks between apps. Create commands that trigger actions. Connect Amazon Alexa, Facebook, Twitter, Instagram, Fitbit, Slack, Skype, and hundreds more.

Cost: FREE

 

 

 


Pablo

Create beautiful text-over-images for social media quickly and easily with Pablo, an app created by the team at Buffer. 

Cost: FREE

 


 Required Reading: Social Media

The Essential Guide to Social Media Marketing 

12-Step Guide for Social Media Marketing Success

Social Media: The Free Beginner's Guide from Moz

 





PRESS

HARO

Help a Reporter Out (HARO) is an online service for journalists to quickly gather feedback from the public. It connects them to experts to get valuable advice and quotes for stories they are covering.

Cost: FREE

 

 


JustReachOut

An easy way to find and pitch relevant journalists daily without using expensive PR firms.

Cost: FREE 

 

 

 


 

Places to Post Your Startup (LIST)

An open source list of websites and places where you can post your startup to get beta users.

Cost: FREE

 

 


 Required Reading: Press

A Beginner’s Guide To Public Relations For Tech Startups

27 Websites to Submit your Startup after Launch

Kickstarter Lesson #5: Connecting with Bloggers

Get a free consultation and start building the perfect digital marketing campaign. 

 

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