The Goal

Architalx is a wildly successful event series hosted at the Portland Museum of Art, that brings in the best architects to talk about the future of the industry. The organization has never had trouble driving traffic or selling out the Architalx events, but New England’s top architects and designers needed an updated responsive website that better reflected their community and high standard of visual experience.

Our Approach

We prioritized a simple but beautiful aesthetic and a seamless and innovative user experience. We allowed our design team to drive the site’s development to ensure functionality and UX were as graceful as they were functional. Significant focus was put on information organization and unique UI (user interface) elements that create a distinctive look and feel without distracting from the content itself.

Not surprisingly, the event series continues to sell out and the site is the hub for a growing community of creatives in the industry.