Maine Craft Distilling

Maine Craft Distilling

The Goal

As a rapidly growing distillery business, Maine Craft Distilling needed a new responsive website that would not only provide information on their line of high-quality products, but also tell a visual story of how the products are made and what makes them unique.

Our Approach

The website would be displayed on tablets in the tasting rooms to tell the story of the products and ingredients while providing customers with an opportunity to share recipes and subscribe to newsletters. This multi-use platform needed to be visually stunning and packed with mobile functionality.

We also knew our biggest challenge was not just building a website to accommodate the current business model, but creating it in a way that would scale to match the evolution of the business as they expanded and evolved both online and onsite.

Maine Craft Distillery already had a great logo and a strong visual identity courtesy of legendary designer and illustrator Scott Whitehouse.  We leveraged his work throughout the website, creating beautiful designs and a seamless desktop to mobile experience. Filled with product information, recipes and an interactive “Farm-to-Flask” storytelling module, this site has helped MCD position themselves as thought leaders in an emerging artisanal industry and position them for business growth.